Over the past few years, Snapchat has transformed from an exciting new way to communicate with your friends, into one of the most prominent platforms in the world of social media. With its incredible growth, Snapchat has become essential for brands and influencers looking for a new way to market themselves ahead of the curve. Here are a few simple hacks to grow your Snapchat following and start building your audience on a platform that is not going anywhere any time soon.
- Add your Snapchat link to your other social platforms:
A great way new Snapchat followers is to use a custom link in your other social media profile descriptions.
Many people don’t know this, but you can actually create a direct link to add your account on Snapchat by using this format:
Simply add your username where “sogro.co” is, and when a mobile user clicks on the link, it will direct them back to Snapchat with the pop-up option to follow your account.
Add this link in as many places as you want – the more, the better!
- Add the unofficial Snapchat button to your website:
SCbutton.com allows you to quickly create and embed a Snapchat “follow” button to your website.
Create your own by clicking here.
- Use a CTA on your blog post and/or on other blog posts with Snip.ly
CTA stands for “Call-to-action”.
In other words, making your user decide weather or not to follow you on snapchat.
For instance, at the end of a blog post that is getting a lot of traction, you can add a line of text asking your readers to follow you on Snapchat. You can even use the button in #2 as an easy way to do this!
If you have an email list, another cool hack to grow your following is to use Snip.ly.
Snip.ly allows you to embed a CTA over somebody else’s content. You can send out a newsletter with a blog post that you found around the web
Here’s an example of ours:
As you can see, our CTA is embedded over the blog post from ConstantContact.
- Create a Custom Snapcode.
Snapchat makes it super easy to share your account with your network by sharing your Snapcode. Here’s how to do this:
- Open the Snapchat app
- Swipe down to view your account
- Click on the ghost image
- Tap the “share” button in the top right
- Share your code or save it as an image or video to post to social media.
When a user opens their camera and hovers over this image, it will automatically add your account in Snapchat.
- Run a contest
Creating a content with an awesome prize and promote it to your social media followers/email list.
The catch? To enter the contest, they have to follow you on Snapchat and you will choose a random lucky winner.
If you have questions or any other Snapchat “hacks” you’d like to share, use the comment section below!